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 Email
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Email Marketing Topics  |
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Email marketing expert Lawrence Harte
has setup and managed thousands of email marketing campaigns for online
stores, magazines, newsletters, and book publishers.
He is the publisher and editor for 3 monthly industry magazines - IPTV Magazine (2005), Mobile Video Magazine (2007), and Internet Marketing Magazine (2009) Created and optimized rich media email content.in HTML, text, and multipart formats. Mr. Harte continuously analyzes and optimizes email marketing campaigns. - Many types of campaigns including promotinal, welcome, drip, re-engagement. He has setup and operated email marketing programs on multiple email service provider (ESP) platforms including constant contact, Topica, Vertical Response, and others..He understands that different types of ESPs have different types of capabilities and requirements. Mr. Harte has built lists of over 110,000 opt-in subscribers worldwide for a mix of products and services.
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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