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 SEO
Topics |
Search
Engine Operation |
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Web site
traffic – the number of people or devices who visit a web page or
web site over a period of time. Devices? – Do web pages count search spiders?
Product Awareness – Displaying Product or Service Links in Search Results Sales Leads – Want to get people to provide QUALIFIED contact information. Sales Revenue – Want visitors to purchase stuff. Reduced Cost per Order – Reducing the cost of advertising by getting free search traffic (SEO is not FREE! – it takes time and skill) Repeat Visitors -People need supplies or related products after they have already purchased from you. Visitor Qualifications - Getting Web Sites Listed for People who have Certain Types of Characteristics – Understanding searcher intent. |
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Search Engine Optimization This book explains how search engines operate and the ways that can help increase the ranking of search engine results. Explained are various ways that can be used to measure the success and economic performance of your search engine optimization (SEO) projects. $19.99 Printed, $16.99 eBook |
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Search Engine Optimization Book