In 2009, after challenging CNN to a popularity contest, Ashton Kutcher became the first person to gain 1 million followers on the social networking site Twitter. Only a month and a half later, he was the first to have 2 million followers. This means that every message that is posted by Ashton on Twitter reaches over 2 million people almost instantaneously.

With this book, you’ll discover why social media marketing is different than other forms of media promotion. As this book explains, messages can be targeted to very specific groups of users, triggered to display at specific times, and have several new real-time interactive options. As a result, social media ads have much more value than other types of advertising. You will see that social media ad click through rates of 3% to 4% are not uncommon.