An email campaign is the marketing activities that are designed to send messages to customers about products, services, and options via email messages.

Promotional Campaign - Promotional campaign is a set of marketing activities that are designed to send messages to customers about products, services, and options to meet specific marketing (promotional) objectives.

List Building Campaigns - List building campaigns are marketing activities that gather contact information into lists. List building may be performed by renting lists (which are unseen and controlled by another company) and offering incentives for people who register for the free offer (such as providing a free book).

Welcome Campaign - A welcome campaign is a group of marketing activities that is designed to build a relationship with a new customer or person who joins a group. Welcome campaigns may provide an email recipient with information about additional values they can receive from being a member of the list. For example, the welcome campaign may provide access to online tools such as industry directories, industry news services, or training documents.

Drip Campaign - A drip campaign is a marketing communication project that sends small amounts of information over multiple communication events (such as multiple email messages) creating a continuous relationship experience.

Usage Stimulation Campaign - A usage stimulation campaign is a communication project that is designed to encourage customer to increase the amount of service they are using. Usage stimulation campaigns may identify new features or uses for products or services.

Re-Engagement Campaign - A reengagement campaign is a marketing communication project that identifies or reminds to recipients of benefits of being part of a group or being a member of the list and helps to influence the recipient to use the benefits (to become more engaged).

Reactivation Campaign - A reactivation campaign is a group of tasks or communication events designed to get recipients to re-authorize account usage or to re-initiate a service.