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 Email
Campaign Types |
Email
Marketing Regulation |
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Email Message Content (“Email Creative”): Email Formats - How is the content presented within the email; HTML, Text, Multipart Email Content - What Images, Words, Audio, Video. Copywriting - Writing or changing text to motivate desired actions. Email Layout - Where content appears on the email message. Email Templates - Using pre-defined locations for media items. Email Branding - Icons, colors, and other media objects and formats that define a “look” Message Personalization - Alteration of some of the content based on the interests and needs of the recipient. This can include the greeting (Dear <first_name>), introduction content section (thanks for buying xyz product).
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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