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 Email
Marketing Objectives |
List
Management |
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Email Marketing Operation :
Defining Email Marketing Objectives - Measurable actions such as orders, sales amounts, number of subscriptions, or changes in brand, product, or service awareness (not as easy to measure).Message Creation - What text, images, and media to include in the message. Email Broadcasting - How and when to transmit the email messages. Marketing Review and Analysis - Review the results of the email broadcast after a few days to determine how many people received the email (delivery), how many people viewed the email (opens), how many people interacted with the email (clicks), and what desired actions resulted from the email (conversions).
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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