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 Email
Marketing Regulation |
Email
Marketing Security
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Email Marketing Regulation:
CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). Covers Both the Sender and the Broadcaster COPA - Child Online Protection Act (COPA Act). What information can be displayed to children. COPPA - Children's Online Privacy Protection Act (COPPA). What information can be gathered from children. The penalties for email marketing violations can be significant!
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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