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 Email
Marketing Plan |
Book
Discount Coupon |
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Email Marketing More than Direct Sales - Branding, Support,
Relationship Building,
Email Marketing Constant Updating - Continually review and optimize. Email Marketing Cost Effective but Not Free - Sending emails costs approximately 1cent per email but costs also include content creation fees and the costs of management time and staffing labor. Types of Email Campaigns - There are several types of campaigns which include welcome, drip, and re-engagement. Autoresponders can be used to automatically implement these campaigns. SPAM and Privacy Regulation - Violations of SPAM and privacy regulations can have significant penalties. Email Security is Getting Tighter - More SPAM is resulting in increased email filtering controls. Email Job Roles - Job functions include a mix of technical (programming) and creative (design) roles. Email Value - If you provide value in all of your emails, unsubscribes and complaints will be low, desired responses will be high, and referrals may be large.
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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