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Email Marketing Book

Email Marketing Book

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Email Marketing Project Plan Slide Image
Email Marketing Project Plan:

Research Email Marketing Options - Search and review email marketing options from books, seminars, and other qualified sources of information.

Email Marketing Objectives - Define the overall objectives of the email marketing program. These objectives should include more than increase sales such as build lists by 30% and increase email engagement (increase CTR by 25%).

Select Email System or Host Company - Identify companies that can provide email marketing hosting services or software programs, identify their features and immediate and long term costs.

Competitive Analysis - Gather information about email marketing programs used by competitors. Subscribe and get on lists from companies that offer competing or similar products.

List Project Tasks - Identify the steps that will be taken to define, setup, and run email marketing campaigns. These can include tasks such as creating email templates, list segmentation, and email personalization.

Setup Email Tracking - Add tracking codes to links sent within emails.

Analyze and Adjust - Setup email marketing review and campaign updating meetings.

 

Email Marketing Book

more details

Email Marketing

This book explains key email marketing program objectives, the operation of email marketing systems, how to setup and manage email campaigns, ways to tracking and analyze marketing performance, important email regulations to follow, email marketing security processes, and the types of people that are needed for email marketing programs.

$19.99 Printed, $16.99 eBook