Email Marketing Job Roles:

There are several key roles or skills that are required to setup and manage search engine optimization programs. For small companies, a single person at a company may be responsible for the entire management process, from email copywriters to list building specialists. At large companies, outside marketing agencies may be used to perform and manage marketing projects.

Email Marketing Manager- A person that oversees all the components of the email marketing program ranging from marketing objectives, list building, campaign management, broadcast scheduling, and email analysis.

Email Specialist -A person who performs tasks associated with email marketing such as creating email content, list filtering, and campaign setup.

Email Copywriter - A person who writes or adapts message content to motivate the recipient to take desired actions (such as to order or subscribe).

Email Analyst - A person who can review email broadcast results and identify areas that can be improved.

Web Designer- A person who can create the look of the content within email messages and on web pages.

Web Programmer - A person who can create programming instructions that are contained within email messages (e.g. scripts) and landing pages.

IT Manager - A person who can manipulate databases and link email marketing programs to other systems such as order processing and accounting systems.

Marketing Agencies - A company that can perform email marketing related projects or tasks.