Email Campaigns:

Campaign Objectives - What the campaign is designed to achieve. May be sales targets, registration submissions, desired actions, or relationship building.

List Selection - Where to get lists (such as from magazines or trade shows) and which recipients should be selected for specific campaigns.

Sender Name - What name should be displayed as the sender of the email; the company? A person? Both a company and a person?

Subject Lines - What text should the subject line contain to allow the email to get through SPAM filters and to help motivate the recipient to open the email message.

Creative Content - What content should be included in the message? Text, images, audio, video?

Link Tracking - Adding codes or processes to track when recipients select links after opening the email.

Personalization - What information should be modified for each recipient? Should their first name or last name be used in the greeting? Can the last product they used or purchased be referenced within the email?

Broadcast Scheduling - What day and time of day is best to send the email.

Analysis - How did the email broadcast perform? Were the emails actually delivered? How many people opened them? How may people clicked on links? What can be changed to improve the performance of the next email campaign?