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 Email
Service Provider |
Email
Campaigns |
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Email List Rental: Rate Card (Datacard) - Defines the category selection options, rental rates, authorized uses, and list formats.List Select (selects) - Selection of the categories such as type of company, job title, and interest topics. Additional fees may be added for selection filters. List Use - How the list can be used. The number of times and what media may be sent to the list members. List Bartering - Exchanging value for the use of a list. May include allowing the use of other lists (swapping). List Transfer Format - How the list will be provided. It may be provided in electronic form or in printed form (lists or mailing labels).
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This book explains key email
marketing program objectives, the operation of email marketing systems, how to
setup and manage email campaigns, ways to tracking and analyze marketing
performance, important email regulations to follow, email marketing security
processes, and the types of people that are needed for email marketing programs. |
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