Email Service Providers (ESP):

ESPs are companies that provide services are used to setup and manage email marketing programs.

List Capturing - Capture subscription registrations. Subscribers fill out a form and the contact is added to the list.

List Importing - Transfer names from existing lists. Imported names may need to be verified by the ESP to keep spammers from abusing the ESP system. This means that there may be a delay from when a list is imported to when the list can be used for email broadcasting.

List Segmentation - Divide or characterize portions of the lists. A big list may be divided into several audiences that share common characteristics.

Campaign Management - Allow email marketing managers to setup and manage marketing (email campaigns).

List Filtering - List filtering allows sending of email messages according to defined rules when sending (such as do not send email messages to people on the do not send list.

Email Broadcasting - Send many emails through the Internet when desired (email broadcast scheduling).

Link Tracking - Identify if the email was received and how the recipient used it. Was it received (delivered), opened, and interacted with (links selected)..